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our values

We work really hard to achieve healthy cereals that you just can't wait to tuck in to.

In recognition of doing things in 'the best possible taste', we're delighted to be winners of gold Great Taste Awards.


Bodymatter crunches are slow release and naturally stacked with vitamins, minerals, anti-oxidants, omega 3 6 9 soluble fibre and phytonutrients. We only use unrefined cold-pressed sunflower oil for less saturated fat and more vitamin E.

100% organic
Many processed organic foods can contain 'allowed non-organic ingredients' such as citric/ascorbic acid or fortified vitamins. We only use ingredients which are 100% certified organic

slow & natural
As members and supporters of the slow food movement, we try to bring out true flavours of the best natural ingredients - if you find yourself in Bristol on the first Sunday of the month, drop in to the slow food market for a chin-wag and some free tasters.

Best of British

All businesses have an environmental impact - we want ours to be as low as possible. We always choose home-grown UK milled grains and other UK ingredients where we can.


At least 85% of all packaging* we use is made from sustainable resources and is re-usable, recyclable** or both. We also run a paperless ordering, stock control and invoicing system. All transactions are electronic

EU Organic

We only use certified organic ingredients because we believe this is the best way to reduce the environmental impact of our suppliers.

If you have any suggestions how we could do better, please let us know.

* all packaging means not just our retail packs, but anything we use including pallet wrap, labels and tape

** we define recyclable materials as those for which recycling facilities are available in at least 80% of UK local authorities .

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